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Plumber Google Business Profile: A Guide to Boost Your Online Presence

June 27, 2024

It's so important for your plumbing business to have an online presence. Using Google Business Profile is the most effective way to boost your online visibility and connect with future and potential customers. Not only is this a free tool, but it's also a simple and effective way to promote your plumbing services on Google Maps and within the search engine, helping your business reach a larger audience. 

Having and using a Google Business Profile is a major step to increase your reach and attract customers. Claiming your online business listing will allow your company to have customer reviews, update posts, and even rank higher on the map or for keywords that customers are searching for. These simple steps improve your online presence and help your business be found. 

Let's walk through the process of setting up a Plumber Google Business Profile and dive deeper into the importance of having up-to-date and accurate information. 

Setting Up Your Google Business Profile

The first step in setting up a Google Business Profile is to claim the actual business. It's easy to do; just follow the simple steps below. 

  1. Go to Google Business Profile
  2. Click on “Manage Now”
  3. Sign in with your Google account or create a new one if you don't have one already set up
  4. Type your plumbing business name and click “Next”
  5. Choose the correct category for your business
  6. Enter the business address and service area
  7. Provide your contact details, such as phone number and website
  8. Agree to the terms and conditions
  9. Verify your listing via the method provided 

Once your plumbing business is verified, you'll have a specific dashboard area where you can manage and make updates or changes as needed.

Choosing The Primary Category

Choosing the right category for your plumbing business is crucial. This helps Google know how to categorize, display, and even rank your company for keywords. To make sure that you're picking the right category, follow the simple steps below: 

  1. Log into your GBP dashboard
  2. Click on “Info” on the left sidebar
  3. Scroll down to the “Primary Category” section
  4. Click on the pencil icon to edit this field
  5. Type "plumber" or "plumbing" in the search box and select the most appropriate option from the dropdown list (e.g., Plumber, Plumbing Supply Store, Plumbing Contractor)

There will also be an option to add secondary categories to give more information about your services and business. That is fine, but it is very important to make sure that the primary category is chosen correctly. 

Optimizing Your Business Profile

Keeping your business updated and accurate online is key. Let's talk about two very important areas of optimizing your Google profile. 

Writing a Compelling Business Description

Having a strong business description is important for catching the eyes of customers. Here are a few simple tips on how to write a business description that yields results:

  • Keep it short: Aim for around 100-300 words to keep the focus on the highlights of your company.
  • Highlight your expertise: Talk about your experience, qualifications, and certifications.
  • Emphasize your specialties: If you specialize in certain services, like emergency plumbing or commercial plumbing, add those to your description.
  • Include a call to action: Tell potential customers how to reach you and provide all the information they need to do so easily. 

Selecting Relevant Keywords

Targeting the right keywords for your business and services is important to be able to show up in Google search results. Luckily, there are a few tips and tricks that can help you figure out what keywords to add to your profile and description: 

  1. Research popular keywords: There are keyword tools out there, like Google Keyword Planner or Ubersuggest, that show you popular search terms that people are actively using when they need a plumbing company. 
  2. Narrow down the list: Pick only the best keywords that accurately describe your business and a mid to high-level search volume. 
  3. Incorporate keywords naturally: Don't make the keyword usage forced. Add them naturally to your description. 

A good example of keywords for a plumbing business would be to add "leak repair" or drain cleaning" to your description. If your company offers after-hour plumbing or emergency plumbing, those are good phrases to add as well. 

Be sure that you are adding keywords that fit with your company and what they actually do! 

Increasing Visibility on Google

The biggest reason companies use Google is to attract more business and stand out against competitors! Increasing your visibility on Google is key, and here are a few practices and tips on how to do so. 

Leveraging Local SEO Best Practices

Optimizing your GBP (Google Business Profile) is key to appearing in local search results

Choose the right primary and secondary categories: Pick the most relevant category or categories for your company. 

Include a detailed business description: Utilize keywords related to your services to improve your visibility.

Add high-quality images: Upload clear, high-resolution photos of your company, services, and employees.

Collect and respond to customer reviews: Encourage customers to leave reviews and always respond to those reviews that are left. Engagement is important.

Update your business information: Make sure your phone number, address, operating hours, and other details about your company are accurate.

Understanding Google Maps Integration

Google Maps is important because it shows customers where your business is physically located. Showing an accurate location gives customers knowledge of where you are locally and also where they need to go to talk to someone. 

  • Verify your business listing: Make sure that the location is correct, and confirm your business location. 
  • Embed Google Maps into your website: If you have a website, adding Google Maps with your company address directly onto it is great for helping customers know your location.
  • Enable location extensions in Google Ads: Show your address, driving directions, and phone number in your Google Ads campaigns.

Engaging with Customers Through Reviews

Customers are going to leave reviews of their experiences and services provided, and it's important to engage with those. Even if they're negative reviews, engagement is super important in the eyes of Google. 

  1. Monitor your reviews regularly: Check in on the reviews frequently so that you can respond to or acknowledge them. 
  2. Acknowledge and address negative reviews: If you encounter a negative review, respond in a nice manner. Apologize for any issues, and offer solutions.  
  3. Highlight positive reviews: Share positive reviews everywhere you can, including social media, on your website, etc. 

Encouraging Positive Feedback

It's fine for you to encourage your customers to leave positive feedback! There are a few ways to go about this and make it a simple process as well. 

  • Ask for reviews: Just ask. After a job is done, ask for them to leave a review. Most are more than happy to leave a positive review if they've had a positive experience with your company. 
  • Make it easy: Give them the exact details on how to leave a review. That way, it's simple for them to do. 
  • Incentivize reviews: You can offer extra discounts on future services for customers who leave reviews. 

Maximizing Google Tools for Your Plumbing Services

Use Google Business Profile (formerly Google My Business) to help your online presence. This is a free tool, and it can be used to highlight special offers, events, promotions, and more. 

Use good descriptions, eye-catching images, and a call to action button to help keep everything as streamlined and as simple as possible. 

Google Local Service Ads

While there are many free tools that Google offers, there is a paid advertising option called Google Local Service Ads. They are a pay-per-lead basis, and can offer a few extra benefits. 

To get started, you must create a Local Service Ads account, set your service area, and choose the services you want to promote. You then set a budget, pay for leads, and do your best to track the performance of your paid campaign. 

This can help to promote your plumbing business to a larger audience and generate more leads - but it does come with a price tag. 

Enhancing Local Search Results

One of the biggest aspects that people overlook is that you need to make sure that your hours and contact information are accurate. This is literally the only way for customers to connect with your company, so out-of-date information will really hamper sales and growth. 

  1. Verify your business hours: Provide current business hours for weekdays and weekends, as well as any changes during holidays.
  2. Include a phone number: Providing a phone number helps potential customers reach you quickly and ask questions or schedule appointments.
  3. Add an email address: Include a professional email address as a point of contact.
  4. Display your address: Displaying your physical address and service area is essential for connecting with nearby prospects.

Creating a Mobile-Friendly Experience

With most people using Google nowadays on their mobile devices, it's important to tailor to those users as well. Make sure that your Google Business Profile translates to mobile viewers by using the following tips: 

  1. Uploading high-quality photos
  2. Using concise descriptions
  3. Responding to reviews
  4. Adding a Click-to-Call button

Utilizing Additional Online Platforms

​Every business needs a good social media strategy. Consider the best social media platforms for your target audience and then figure out how to create a consistent posting schedule. 

You can look at finding customers on Facebook, Instagram, Twitter, and LinkedIn, and then use hashtags or keywords to help your business get discovered. Don't forget to interact professionally with customers to build trust and loyalty! Always make sure to have a link to your website to help with conversion. 

To maximize your social media presence, here are a few things to consider: 

  • Choose the best online platform
  • Create a posting schedule
  • Share engaging content
  • Respond to comments
  • Use hashtags and keywords
  • Link to your website and Google My Business profile

Navigating Through Google My Business & Facebook

Promoting your company using both Google My Business and Facebook has great advantages. These platforms can be used together to generate leads and help with visibility. 

Below are the highlights of using both platforms. 

Google My BusinessFacebook Page
Improves local search rankingsBuilds a stronger community
Vital business informationPosts and events
Customer reviewsCustomer reviews and recommendations
Business updates and photosMultiple communication options

Be sure to regularly post and update information on both pages and interact with customers. This helps people see that you're an active company that cares about your clients. 

Strategies for Acquiring New Clients

Forming partnerships with other businesses is a great way to get new customers to your company. Collaborate with general contractors, property management companies, and even local stores, you can create relationships that build trust. 

Offering discounts for referred customers, paying a commission to partners for referrals, and also giving referrals for other company services are all ways that you can help and acquire new clients. 

Effective Digital Marketing Techniques

Local businesses can use many different types of marketing techniques to get clients. Here are a few options for business options to consider:

Google Business Profile: Claim and optimize your free Google Business Profile to increase visibility and attract more clients. Make sure that all profile information is up-to-date, including name, address, phone number, and hours of operation. Encourage satisfied customers to leave reviews!

Targeted Online Advertising: Utilize targeted advertising platforms, like Google Ads, to reach clients in your area who are searching for plumbing services.

Content Marketing: Share content such as blog posts and how-to videos that showcase your plumbing services. This will not only increase your online visibility but also help establish your business's credibility and trustworthiness.

Social Media: Create social media profiles and engage with the online community by sharing tips, promotions, and images of your work. This solidifies your brand and also provides a platform for clients to discover your plumbing services.

Continuous Improvement and Monitoring

Always be sure that oyu're monitoring your profile on Google Business. This way, you can correct and identify areas and make adjustments or improvements as needed. This will also help you keep track of what is working and what isn't and track rankings in the search engines. 

​Monitor this on a monthly basis to better understand the data and to understand how your business is being competitive in the local market. Here are a few things to consider when you're monitoring your performance: 

  • Clicks, calls, and direction requests: This monitors the engagement of clients.
  • Profile views: Track the number of times your profile is viewed to see how many people are finding your business. 
  • Review management: Make sure that you respond timely to reviews. 

Adapting to Algorithm Changes

Just when you think you're getting used to the way things are, Google will more than likely have an algorithm change. This means that it's even more important to stay in the know and on top of your business information. Keeping your profile updated and optimized is the best way to stay ahead of your competitors during the changes. 

  1. Stay informed: Subscribe to newsletters or follow trusted sources that are in your industry.
  2. Perform regular audits: Check your profile for completeness and accuracy at least once a month.
  3. Revise and update: Adjust and update your information as needed. 

The Importance of Consistency in Business Information

​The future of your online success depends on the accurate representation of your company profile. Since people will be searching locally for plumbing services and repairs, having the correct and current information is key. 

Maintaining Accurate Local Listings

It is crucial that your listing appears accurately. Make sure that you use your exact business name and that your number, address, and name are the same on all online avenues and social media accounts. 

Verify your listing is correct and up-to-date frequently and make sure that you are responding to customer questions, complaints, and positive reviews. 

Regular Updates to Google My Business

Now that you know how to update your Google My Business Profile, it's important to know why. Updating your listing can help: 

Improve rankings

Customer engagement and trust

Exposure and recognition in the local community

Final Thoughts on Managing Your Plumbing Business Online

We've covered a lot of information above on how to set up a well-optimized Google Business Profile, so let's do a quick rundown again of the key points to remember.

  • Claim and verify your Google Business Profile
  • Complete all sections with up-to-date and accurate information
  • Use social media posts and platforms effectively
  • Optimize content with keywords
  • Respond to customer reviews
  • Verify that information is always accurate and current

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