Roofer Marketing Solutions For Increased Leads
You’re no doubt an expert at what you do. Installing, repairing, and maintaining roofing structures, that is. Not roofing company marketing, search engine optimization, web design, and PPC campaigns.
Let our marketing experts at LūME Sales & Marketing handle all the above. We’ll ensure that your business has a consistent stream of service inquiries and quote requests. That way, you can focus on what you do best—offering unbeatable roofing services.
With over 15 years of marketing experience, we focus on not just lead generation but also conversion and will provide you with the personalized, results-oriented marketing strategy you need to grow your revenue.
Web Designs That Turn Views into Customers
As a roofer, you know the importance of a quality foundation, and the foundation of any good marketing plan is an equally good website. Without a fully functioning and user-friendly website, your roofing business will never reach its full potential.
Your website needs to communicate and reinforce your brand, provide your business’s contact information, and feature detailed descriptions of your roofing services. Visitors who land on your site should be able to quickly and conveniently request an estimate, preferably by completing and submitting an online form.
At LūME Sales & Marketing, we can make sure your website checks all those boxes with a design that’s user-friendly and converts—it doesn’t matter how many people view your website if none of them hire you. If our proven case studies say anything, it’s that we know how to build a website that does more than just bring in views. We get results!
Local SEO for Consistent Traffic Generation
You can’t build a roof for someone on another continent—at least, not affordably—and that’s where local SEO comes in. You don’t just want to rank for the services you offer. You need to rank for the services you offer in the area you offer them. We’ll tailor your site, content, and backlinks to make sure that Google understands where you are and shows you to home and business owners looking for a roofer where you are. We’ll also make sure those potential clients see your site.
The first page of search engines is the most valuable source of organic traffic. The higher you rank, the more traffic you generate to your site. Our SEO solutions ensure that you rank on the first page for relevant search terms such as “roofers near me.”
We’ll implement many different strategies to optimize your site, including improving user experience, optimizing your website for mobile, building links to your pages from authoritative sites, creating content that focuses on relevant topic clusters, and much more.
Our specialists can also help you claim and optimize your Google My Business listing, a free tool to increase your business’s online visibility. With an optimized GMB listing, your business will appear high up in the local search results, complete with your website URL, location, and contact details.
Get Qualified Leads with PPC Advertising
With PPC, you only pay when someone clicks on your ad, and you can set your ad spend, which gives you complete control over your advertising budget. Worried that you’ll waste money on worthless clicks? Our roofing marketing specialists can make sure all your advertising dollars go to good use with custom, high-conversation PPC ads.
While SEO plays the long game, PPC rockets your ads to the top of search engine results instantly. You’ll appear on the first page of Google guaranteed. You can use a PPC campaign to generate traffic, build brand recognition, and more. At LūME Sales & Marketing, we’ll optimize and manage your PPC ad campaigns to increase your leads and sales.
Social Media Marketing to Improve Brand Loyalty
Speaking of your brand, with social media marketing, you can drive cold and warm traffic to your website. Facebook, LinkedIn, and other social media platforms are PPC networks. We can run ad campaigns targeting people in your service area who searched for roofing services in the past, opening up entirely untapped markets for your company.
Social media is an effective platform for nurturing relationships with an existing audience, getting great reviews, and driving warm traffic to your site. Using these platforms, you can build loyalty to your brand and turn people who already know your business into paying customers.